Case
Marketing a brand for both B2B and B2C
From a locally cherished name to a national premium brand. Charles — known for its cooked meats, salads and prepared meals — is held in high esteem by both retailers (B2B) and consumers (B2C), thanks to a successful repositioning exercise: unique, recognisable and top quality. And utterly delicious, of course!
Case
From briefcase to suitcase: this is how you can motivate salespeople
How did CTS succeed in stimulating its salespeople? It was all thanks to a sophisticated online competition system with an automated mail flow. And a teasing stop-motion movie. Watch it yourself!
Case
Building your employer brand
MDC Power, an automotive supplier, was looking for a way to attract more skilled employees. As the company was fairly unknown as an employer, we launched an employer branding campaign. It turned out to be a big success.
Case
Boost your business with account-based marketing
Multinational company Samsung was looking for a way to sell more to large companies. Our solution? Account-based marketing.
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Corporate branding as the key to global growth
In light of its ambitious growth strategy, SIG plc decided to rename its Belgian subsidiary and bring all HVAC activities together under a new international brand: SIG Air Handling.
Case
The TECTA slate, from product launch to recognisable eye-catcher
Roof and façade specialist Eternit has developed a revolutionary new product: the TECTA slate. "The number one slate for the future," they briefed, with a file full of figures and research. But how do we convince architects, contractors and consumers?
Case
Nordic, the magic launch of a new product
A new product is being proudly displayed on the shelves at the bakeries of De Warme Bakker: Nordic bread. What began with a name and a new type of flour quickly evolved into a magical success.
Case
Rebranding and repositioning as a basis for an international growth strategy
News of UNITED CAPS’ new growth strategy soon spread internationally, resulting in an impressive number of high-quality articles, both in online and offline media.
Case
How a good content strategy makes the difference in B2B communication
Ceres' new approach to the baking market was received with enthusiasm by its target audience and employees. But we didn't stop there ...
Case
Marketing automation: multinational repositions itself in 11 countries
International cyber security provider F-Secure contacted ARK BBN because it wanted to promote its new product in 11 countries through marketing automation. Here is what we did for them.
Case
Clever lead nurturing campaign doubles number of leads
A sophisticated data management platform and a successful lead nurturing campaign. That is all Finnish roof specialist Ruukki needed to double its leads and streamline it processes.