Case

Charles

Marketing a brand for both B2B and B2C

From a locally cherished name to a national premium brand. Charles — known for its cooked meats, salads and prepared meals — is held in high esteem by both retailers (B2B) and consumers (B2C), thanks to a successful repositioning exercise: unique, recognisable and top quality. And utterly delicious, of course!

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Case

Atlas Copco

From briefcase to suitcase: this is how you can motivate salespeople

How did CTS succeed in stimulating its salespeople? It was all thanks to a sophisticated online competition system with an automated mail flow. And a teasing stop-motion movie. Watch it yourself!

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Case

MDC Power

Building your employer brand

MDC Power, an automotive supplier, was looking for a way to attract more skilled employees. As the company was fairly unknown as an employer, we launched an employer branding campaign. It turned out to be a big success.

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Case

Samsung

Boost your business with account-based marketing

Multinational company Samsung was looking for a way to sell more to large companies. Our solution? Account-based marketing.

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Case

SIG Air Handling

Corporate branding as the key to global growth

In light of its ambitious growth strategy, SIG plc decided to rename its Belgian subsidiary and bring all HVAC activities together under a new international brand: SIG Air Handling.

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Case

Eternit

The TECTA slate, from product launch to recognisable eye-catcher

Roof and façade specialist Eternit has developed a revolutionary new product: the TECTA slate. "The number one slate for the future," they briefed, with a file full of figures and research. But how do we convince architects, contractors and consumers?

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The Ceres marketing campaign for the new Nordic product.

Case

Ceres

Nordic, the magic launch of a new product

A new product is being proudly displayed on the shelves at the bakeries of De Warme Bakker: Nordic bread. What began with a name and a new type of flour quickly evolved into a magical success.

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Part of the new UNITED CAPS logo after the company's rebranding campaign

Case

United Caps

Rebranding and repositioning as a basis for an international growth strategy

News of UNITED CAPS’ new growth strategy soon spread internationally, resulting in an impressive number of high-quality articles, both in online and offline media.

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Case

Ceres

How a good content strategy makes the difference in B2B communication

Ceres' new approach to the baking market was received with enthusiasm by its target audience and employees. But we didn't stop there ...

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Case

F-Secure

Marketing automation: multinational repositions itself in 11 countries

International cyber security provider F-Secure contacted ARK BBN because it wanted to promote its new product in 11 countries through marketing automation. Here is what we did for them.

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Case

Ruukki

Clever lead nurturing campaign doubles number of leads

A sophisticated data management platform and a successful lead nurturing campaign. That is all Finnish roof specialist Ruukki needed to double its leads and streamline it processes.

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